Donate to the Distributed Proofreaders Foundation.Once all the pages have completed these steps, a post-processor carefully assembles them into an e-book, optionally makes it available to interested parties for 'smooth reading', and submits it to the Project Gutenberg archive. The book then similarly progresses through a third proofreading round and two formatting rounds using the same web interface. A second volunteer is then presented with the first volunteer's work and the same page image, verifies and corrects the work as necessary, and submits it back to the site. This allows the text to be easily compared to the image, proofread, and sent back to the site. By dividing the workload into individual pages, many volunteers can work on a book at the same time, which significantly speeds up the creation process.ĭuring proofreading, volunteers are presented with a scanned page image and the corresponding OCR text on a single web page. Site Conceptĭistributed Proofreaders provides a web-based method to ease the conversion of Public Domain books into e-books. Citing far-reaching case studies from the resuscitation of a beleaguered magazine in New York to Lithuania’s campaign for global recognition, Bernays illustrates the burgeoning significance of his field in shaping public opinion while also laying out the crucial techniques for mobilizing broad-based support in an increasingly fragmented world.Ĭelebrated by PBS in its Books That Shook the World feature, Crystallizing Public Opinion occupies a fascinating place in history, defining both a concept and a system that were taken up by progressive social movements, corporate barons, and national governments alike.Please try our Walkthrough for a preview of the steps involved when proofreading on this site.

Aimed at governments and corporations in the wake of World War I, this classic work combines crowd psychology with the pillars of psychoanalysis to argue the importance of public relations in democratic society. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsįew books have been as quietly powerful as Edward L.

Crystallizing public opinion 1923